As part of the competitive analysis activities conducted during portfolio
monitoring activity, a set of tasks should be focused on understanding external
environmental conditions and considerations that can impact the selection or
prioritization of the work within the portfolio.
This artifact serves to capture the result of this competitive analysis work
by summarizing the results of findings and providing recommendations for the
portfolio stakeholders and decision-makers. The intention of such recommendations
should be to exploit benefits and opportunities while mitigating risks and threats.
The external factors often include (but are not limited to) these considerations:
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Macroeconomic matters
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Technological change
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Legislation
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Socio-cultural changes
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Changes in the marketplace or competitive position
Examples of opportunities and threats include, but are not limited to,
these possibilities:
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Competitor’s vulnerabilities
- Industry or lifestyle trend changes
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Joint partnerships and distributions
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Economies of scale
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Technological innovations
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Niche target markets
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Political or legislative changes
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Changes to market demands
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Supplier and buyer concentrations
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Critical skills movement
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Seasonality and weather effects
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