Artifact: Win-Loss Review
This artifact captures the reasons that a product was or was not selected by a
customer.
Domains: Product Portfolio Management Work Products
Relationships
RolesResponsible: Modified By:
TasksInput To: Output From:
Description
Main Description

The win-loss review involves identifying and analyzing the reasons that a product was or wasn't selected by a customer.

Sales effectiveness can be improved by knowing the real drivers that are causing deals to be won or lost. Key information about past wins and losses that an organization needs to be effective are often in the heads of sales reps, product marketing personnel, or the customers. By institutionalizing a win-loss review process, this important knowledge can be captured and used as input to product positioning and product development efforts.