| ID |
Unique ID |
Default attribute in any new module |
| Title |
Text |
Default attribute in any new module |
| Description |
Text |
Default attribute in any new module |
| Type |
Choice |
Choice items: for example Student, Child,
Executive, Gadgeteer |
| Age |
Integer |
Details |
| Gender |
Choice |
Choice items: Female, Male |
| Details |
Heading |
|
| General Goal |
Text |
|
| Influenced By |
List Link |
Links to the Personas module. |
| Top of Mind Issues |
Text |
|
| Pains |
Text |
|
| Needs |
Text |
|
| Qualities |
List Link |
Links to the Qualities module. |
| Problems Resolved |
Text |
|
| Buying Habits |
Text |
|
| Organization Size |
Text |
|
| Geographic Markets |
List Link |
Links to the Criteria module |
| Industry Markets |
List Link |
Links to the Criteria module |
| Related Business Needs |
Incoming Links |
Links from the Business Needs module. You
must add a list link attribute in the Business Needs module. |
| Additional Information |
Text |
|
| Frequency of Use |
Choice |
Choice items: Very high, High, Medium, Low,
Very Low |
| Level of Expertice |
Choice |
Choice items: Very high, High, Medium, Low,
Very Low |
| Education Text |
General |
|
| Computer Proficiency |
Choice |
Choice items: Very high, High, Medium, Low,
Very Low |